Seeing is believing.
International Paper needed sales collateral to promote the versatility and reliability of their coated cover stock, Carolina®. Our solution? An eye-popping array of racing-themed collateral materials that demonstrated Carolina’s ability to handle demanding post-production techniques like die-cutting, scoring, folding, and embossing. This included tickets, boxes, folders, and an undeniably cool hot rod constructed out of the stock, complete with a sound chip to rev up the audience. Because of the varied types of racing materials printed on cover stock, the hot rod theme was a natural for showcasing Carolina across many different promotions and print demos.