FedExFamilyHouse

A little ray of sunshine on a cloudy day.

A warm, uplifting brand identity helps make FedExFamilyHouse a home away from home for out-of-town families who come to Le Bonheur Children’s Hospital for treatment. We started with a logo design which sets a cheerful tone by incorporating the Le Bonheur heart. Accompanying brand guidelines emphasize happy, family-oriented photography to ensure that collateral and related elements foster a hopeful, nurturing atmosphere within the home.