Oden Design Associate Receives User Experience Design Certificate from The Team W, Leading Behavioral Science Experts

(Memphis, Tenn.) —Oden, a business-to-business (B2B) marketing agency, announces Design Associate Autrey Eastman has received a User Experience (UX) Design Certificate from The Team W, a brain and behavioral science consulting firm that provides research-based learning opportunities on UX, behavioral economics, and more.

As a member of Oden’s digital team, Eastman’s UX Design Certificate is part of Oden’s commitment to continuously expanding its digital services to help clients create engaging brand experiences. The UX Design Certificate coursework focused on understanding consumers’ behaviors, and strategies for conducting research and user testing to design intuitive, highly effective online experiences. Other topics covered in the coursework included conceptual model design, detailed interaction design, Lean UX, Agile UX, and more.

“Our clients are looking for the latest research and best practices to maximize their user experiences and brand engagement,” said Bret Terwilleger, chief creative officer and principal of Oden. “The experience and knowledge Autrey has received from her training is another enhancement to our digital client offerings, providing added expertise in applying brain and behavioral science to UX design.”

About Oden.

Oden is a business-to-business (B2B) marketing agency based in Memphis, Tenn. for nearly 50 years. The agency helps clients build leading and differentiated brands and create compelling customer experiences through a wide variety of marketing services. Oden specializes in leading clients’ branding and brand stewardship efforts, and brings digital technologies and fresh creative strategies to help them navigate today’s competitive business marketplace. The agency represents B2B clients across multiple industries including Fortune 1000 companies and mid-size and emerging bands. More information can be found at oden.com, or on LinkedIn, Facebook, Instagram, and Twitter.