Category / B2B Marketing Strategy

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  • Sometimes to reach a new audience, you need a new approach

    At Oden, we share a long history with International Paper, and have had the opportunity to help brand managers market several different paper brands over the years. A while back IP called on us for a completely different task—help HR structure an employee recruiting campaign to fill technical, mechanical, and mill positions. IP realized that…

  • Thomas and Betts Byhalia Distribution Center

    Seeing is believing… Thomas & Betts Byhalia Distribution Center Video

    Thomas & Betts is a company that designs, manufactures, and markets more than 200,000 different electrical components used by a wide variety of industrial  and commercial customers. They also have a state-of-the-art distribution facility to get those orders out. What’s not so obvious is their choice of location for the facility: the sleepy Mississippi town…