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Blog

Our everyday thoughts are presented here
Music, video presentations, photo-shootings and more.

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  • Oden intern McKenzie Brower

    O University: 4 Lessons Oden Taught Me That College Never Could

    Hi there. My name is McKenzie Brower, and I am graduating from Christian Brothers University (CBU) with a degree in English for Corporate Communications. I am wrapping up my last few weeks as the Marketing Intern here at Oden, and I cannot think of a better way to have spent my final few months as…

  • Oden Marketing Intern

    Three Reasons to Like Oden

    First, let me tell you in what context I experienced Oden. I am from France, but I study communication and political science at Milligan College, in East Tennessee. I was at Oden as a marketing intern during the summer of 2017. Second, let me clarify the title of my post. I wanted to say “reasons…

  • Sometimes to reach a new audience, you need a new approach

    At Oden, we share a long history with International Paper, and have had the opportunity to help brand managers market several different paper brands over the years. A while back IP called on us for a completely different task—help HR structure an employee recruiting campaign to fill technical, mechanical, and mill positions. IP realized that…

  • The Story of And

    Let’s talk about the ampersand. This little guy is far and away my favorite letterform. It can appear in a wide variety of styles and variations but always comes through with a strong graphic impact. I dare say there isn’t another character that could stand alone and still say as much as the mighty ampersand, and do…

  • Thomas and Betts Byhalia Distribution Center

    Seeing is believing… Thomas & Betts Byhalia Distribution Center Video

    Thomas & Betts is a company that designs, manufactures, and markets more than 200,000 different electrical components used by a wide variety of industrial  and commercial customers. They also have a state-of-the-art distribution facility to get those orders out. What’s not so obvious is their choice of location for the facility: the sleepy Mississippi town…

  • Adobe MAX conference speaker on stage

    The Adobe MAX Creativity Conference Experience

      ARTICLE BONUS FEATURE: Click here to view a visually dynamic and interactive version of this article using a Preview feature in Adobe InDesign called Publish Online. This new technology is best viewed on desktop or tablet.   LET’S QUICKLY SET THE STAGE. The Adobe MAX Creativity Conference is an annual gathering of like-minded creatives…