Packaging the story
As a pulp and paper company with a global impact, International Paper has been focused for a long time on issues of sustainability and ethics. From forest conservation to recycling to human resources, IP is proud of its record. So each year it applies to be included in the Ethisphere organization’s “World’s Most Ethical Companies” list. The requirements are stringent, and the documentation is considerable.
For the past several years, the folks at IP have asked Oden to help package their story in a way that will not only attract the attention of Ethisphere judges but also reinforce their passion for people and planet. The main element is a custom, paper-based holding piece that works to showcase IP products, thematically introduce the IP story, and keep the vast amount of documentation well organized. Other elements of the kit we design include binders, a holder for supplemental materials, and contents templates. IP has achieved the coveted Ethisphere listing every year for the past 10 years.