Oden Wins National Silver ADDY
(Memphis, Tenn.) — Oden won a Silver award in campaign photography at the national ADDY competition. The winning photography was for the International Paper Accent Opaque Serious Designer campaign. American Advertising Federation revealed the winners on June 12 in Orlando at its national awards show and gala.
Known informally as the “Serious Faceoff,” the campaign was a promotional sweepstakes that ran last summer. It drew participation from around 500 graphic designers throughout the United States across multiple channels. Graphic designers are key influencers in the purchase of commercial printing papers.
“Obviously, we are proud to be recognized on a national level,” says Principal, COO, and Creative Director Bret Terwilleger. “The Serious Designer campaign was a tremendous effort from our team and, more important, part of successful business initiative for our client.”
Click here to view the photo gallery on Oden’s Facebook page.
About Oden. Recognized for its brand-infused marketing programs, Oden is a leading business-to-business marketing communications firm dedicated to making the complex simple. Based in Memphis, Tennessee, Oden has more than 38 years of experience providing marketing and creative solutions to a wide range of clients from FORTUNE 100 companies to mid-size, privately held businesses. For more information, visit oden.com.