Oden Wins 20 Local ADDY Awards
Best of Show honors for print, photography complete firm’s big night
(Memphis, Tenn.) — Oden took home 20 awards at the annual ADDY Awards, including Best of Show in the print and photography categories and a Judges Special Award. Oden also won eight Gold and nine Silver awards. The local ADDYs were presented by American Advertising Federation Memphis on February 27.
The Accent Opaque Serious Designer campaign for International Paper collected the most honors with 13, ranging from Gold in print art direction and Silver in sales promotion brochure to 10 Gold and Silver awards in photography categories including color, campaign, and digitally-enhanced. One of the campaign’s photos captured the Outstanding Photography prize. The International Paper Carolina promotion won Gold for collateral material and Silver for art direction.
Best of Show in print went to Oden’s FedExForum Game Day Program Ad. The full-page, color ad for FedEx also won Gold in the consumer or trade publication category.
Oden’s fundraiser cookbook, Oden Eats, received the Judges Special Award along with Gold recognition in the self-promotion, non-traditional category. The company’s holiday e-card won Gold in the interactive segment of the same category.
“We couldn’t be happier with our showing at the ADDYs this year,” says Principal, COO, and Creative Director Bret Terwilleger. “These awards demonstrate the talent and dedication of our team and also the faith our clients place in us to challenge boundaries and try new approaches. Above all it was a tremendous night for the Memphis advertising community.”
Oden’s entries winning Gold Awards advance to district competition next month.
Click here to view the photo gallery on Oden’s Facebook page.
About Oden. Recognized for its brand-infused marketing programs, Oden is a leading business-to-business marketing communications firm dedicated to making the complex simple. Based in Memphis, Tennessee, Oden has more than 38 years of experience providing marketing and creative solutions to a wide range of clients from FORTUNE 100 companies to mid-size, privately held businesses. For more information, visit oden.com.