Revamped oden.com goes live
Site features case studies, thought leadership articles, team blog.
(Memphis, Tenn.) — Oden unveiled its new Web site on April 9 at 11:59 p.m. The launch represents a significant leap in the firm’s online presence. In addition to a fresh design, the site features client case studies, employee-authored articles, and a team blog. Each offers visitors a unique option for learning about Oden, its business approach, and work.
Enthusiasm greeted the launch internally. It concluded several months of development, replacing a temporary site with one that provides better information and deeper insight for visitors. The new oden.com reflects not only where the company stands today but also how it can help clients and potential clients improve their business.
“In many ways, the new oden.com is a case study on Oden,” says Principal and CEO Bill Carkeet. “Oden’s expertise is built around making the complex simple, regardless of the medium. That is exactly what the new site accomplishes. Clients and potential clients will have a clearer understanding of who we are, what we do, and how we can help strengthen their brands.”
Oden also sought to demonstrate its capabilities in digital media. The site was designed internally and built with support from Going Interactive of Roswell, Ga., a frequent Oden partner. The architecture maximizes search engine optimization
“We have advised clients on digital marketing and data capture and analysis strategies for several years,” says Director of Technology Eric Fonville. “It was important for oden.com to employ some of our own recommendations and demonstrate them for visitors.”
Oden expects to add new content to the site on an ongoing basis.
About Oden. Recognized for its brand-infused marketing programs, Oden is a leading business-to-business marketing communications firm dedicated to making the complex simple. Based in Memphis, Tenn., Oden has more than 38 years of experience providing marketing and creative solutions to a wide range of clients from FORTUNE 100 companies to mid-size, privately held businesses. For more information, visit oden.com.