|Oden Eats: 89 Recipes You’ll Flip Over|
Oden eats for charity Fundraising cookbook to benefit Make-A-Wish
(Memphis, Tenn.) — Just in time for holiday stocking stuffing comes Oden Eats: 89 Recipes You’ll Flip Over. Today Oden published its first company cookbook to raise funds for Make-A-Wish. The book sells for $15.00 and marks the largest initiative in a fundraising drive to grant a wish for a Make-A-Wish child in 2009.
“We perform a service project and make a charitable donation each year, but we have never designed a cookbook,” says Principal and COO Bret Terwilleger. “It made sense to put Oden’s food culture to use for a good cause.”
Employees contributed 89 recipes across six sections ranging from appetizers to main dishes to “miscellaneous.” Oden’s employee committee, Culture Shock, managed design, assembly, and logistics. The book features a Pantone® swatch-style construction along with a unique benefit for kitchen multi-taskers. Rather than a traditional binding, pages are screwed onto a spatula, which can be used separately.
“It’s definitely not your average cookbook,” says Amber Mannering, a production artist and one of the book’s designers. “We wanted to build something different and unexpected but also fun and useful. The recipes speak for themselves, and the spatula is an added perk.”
About Oden. Recognized for its brand-infused marketing programs, Oden is a leading business-to-business marketing communications firm dedicated to making the complex simple. Based in Memphis, Tennessee, Oden has more than 38 years of experience providing marketing and creative solutions to a wide range of clients from FORTUNE 100 companies to mid-size, privately held businesses. For more information, visit oden.com.