As COO, Bret is responsible for ongoing operations at Oden. He serves as Oden’s Creative Director and assumes ultimate responsibility for the quality of Oden’s work. As leader and mentor, Bret employs a rare blend of skills and experience in the development of Oden’s pool of talent. He serves as steward of Oden culture, one of our company’s most critical functions. Skilled at strategic problem-solving, he is a resource to both clients and internal teams.

A 29-year Oden veteran, Bret was named Vice President of Design in 1986, Senior Vice President in 1989, and Principal in 1994. He ascended to COO in 1996 upon the retirement of founder Dale Oden. Bret received a B.F.A. in Advertising/Design from the Memphis College of Art.