ODEN Agency

Welcome to Oden. We’re not your agency of record. We’re your agency of refuge. B2B marketing experts with Fortune 500 experience focused on the project needs of marketing managers and their teams. We’re fresh-thinking. Brand-centered. Agency-friendly. And we’re ready to get started.


Our Work

FedEx Brand Style Guide.
FedEx Master Brand Style Guide
International Paper IP Works for Me folder.
International Paper Recruiting
Video for Thomas & Betts' Byhalia, MS distribution center.
Thomas & Betts Facility Video
Thomas & Betts holiday video featuring electrical components assembled to deliver a holiday message.
Thomas & Betts Holiday Video
Homewood Suites sales collateral brochure cover.
Homewood Suites Collateral
FedEx Right Under Your Nose campaign email.
FedEx Right Under Your Nose
Thomas & Betts sales kit for Sta-Kon electrical components.
Thomas & Betts Sta-Kon® Sales Kit
Concourse signage in FedExForum in Memphis, TN.
FedExForum® Advertising
International Paper Serious campaign sitelet for Accent Opaque paper.
International Paper Campaign
I am FedEx website homepage.
I am FedEx Website
International Paper sales collateral brochure for the Carolina Coated Cover brand.
International Paper Hot Rod
Memphis Oral School for the Deaf Speakeasy fundraiser event poster.
Memphis Oral School for the Deaf
FedEx St. Jude Classic golf tournament billboard.
FedEx St. Jude Classic
Cover image of International Paper Decision 2012 sales collateral brochure.
International Paper Decision 2012
Metropolitan Bank website home page.
Metropolitan Bank Web & Mobile
FedExFamilyHouse brand guidelines,
FedExFamilyHouse Branding
Oden Video & Motion Graphics Reel
ODEN Video & Motion Graphics Reel

Brand Experience

What We Do

Oden employee in office.


No matter where you fit into the organization, Oden will be right there in the trenches with you, delivering respect, expert counsel, and the marketing muscle you need to succeed. We’ve honed our creative and strategy skills on the marketing front lines of FedEx, International Paper, Thomas & Betts, and many other global (and demanding) companies. So we are ready for your toughest challenge.

Look to us for help with design, marketing planning and strategy, campaign development, brand stewardship and positioning, digital marketing, and more. We can efficiently handle the details of even the most complex multimedia, cross-channel, mixed-audience projects. And we’ll always bring you innovative work that not only creates a buzz, but also achieves tangible results.

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Our Culture

Since 1971 we’ve been helping companies increase their market influence, regardless of the industry they are in. International Paper, FedEx, FedEx Office, Hilton Worldwide, PGA Tour, Buckman, and many other clients in fields as diverse as industrial gases and banking look to us for breakthrough B2B execution.

Our People
Our Space
Bill Carkeet, Chief Executive Officer

Bill Carkeet


“I love surprising people with unanticipated value—whether it’s delivering more than expected, bringing clarity to a complex situation, or accomplishing what seemed impossible in the face of adversity. That’s the most rewarding part of my job.”

Bill joined Oden as VP in 1986 and was named CEO in 1996 when founder Dale Oden retired. Prior to Oden, Bill was VP of Marketing at First Tennessee Bank, where he had worked for 18 years.

Today Bill charts the course of the agency. He’s heavily involved in business development and is passionate about fostering leadership within Oden to keep us relevant and future-focused.

Bill served on the board of the Association of Professional Design Firms (APDF) for eight years, leading the organization as President 2008–2009. He is a board member and chairs the Marketing Council of ArtsMemphis. 


Bret Terwilleger, Chief Operating Officer

Bret Terwilleger


“I’m passionate about the creative process, but not simply for the sake of artistic satisfaction. Aesthetics are essential. Creative needs to be eye-catching and smart, but it also needs to do the job it’s tasked to do. When we’re able to solve a problem or answer a question in an original, inspired, and unexpected way—whether through digital, packaging, mobile, experiential, or all of the above—that’s what gives me the goose bumps.”

Bret joined Oden in 1980 as a designer. He served as Vice President of Design and Senior Vice President before being named Chief Creative Officer in 1996 upon the retirement of founder Dale Oden.

Today Bret drives our creative vision and ensures the overall quality of our work. A go-to problem solver and mentor, Bret cultivates a collaborative and stimulating culture that allows our team to thrive and grow. 

Bret is an ardent supporter of Oden’s philanthropic work with children’s organizations and finds great satisfaction when we are able to contribute our unique expertise to help worthy causes. 

Tina Lazarini Niclosi, Principal/Executive Vice President

Tina Lazarini Niclosi

Principal/Executive Vice President

“I love helping others accomplish their goals. Whether it’s bringing new ideas or solutions to clients that help them reach new heights, or supporting employees’ growth and seeing them push beyond the status quo—success, for me, is seeing others succeed.”

After joining Oden as an Account Supervisor in 1993, Tina served as Vice President/Account Services and Senior Vice President before assuming her current role as EVP in 2006.

Today Tina leads our account team and is a driving force in business development. A valuable resource for creating client strategies, Tina helps ensure that projects are not only individually successful, but also meet clients’ business objectives.  

Tina is a board member of both Le Bonheur Club and the House Corporation of Delta Gamma at University of Memphis.


Todd Strickland, Vice President/Chief Financial Officer

Todd Strickland

Vice President/Chief Financial Officer

“I believe in doing the right thing, even though it’s not always the easiest or cheapest.”

Todd came to Oden in 1998 as Accounting Manager and was promoted to Vice President and CFO in 2007. Prior to Oden, Todd worked at Arthur Andersen, Sara Lee, Media Services, International Paper, and Skywire.

As CFO, Todd keeps Oden on a solid foundation, making sure we have the infrastructure and bandwidth for optimum operation. He handles our financial, accounting, human resources, legal, and administrative functions, and is a trusted advisor for Oden team members.

Todd is a Certified Public Accountant and a member of the Tennessee Society of CPAs. He’s also a certified Memphis in May World Championship Barbecue Cooking Contest judge.


Oden lobby at Pembroke Square.
Oden production artist in studio.
Oden office bookshelf.
Oden office bay windows. Formerly the women's clothing department when the building housed Goldsmth's Department Store.
Oden office column and capital. Our building is in the Gayoso-Peabody Historic District.
Oden's conference room table.
Historical tin ceiling in Oden's offices.
Oden break room overlooks the Main Street mall and trolley line.
Bay windows overlooking treetops on Main Street.
Cover of book on graphic design.

About Oden
Oden is a marketing communications firm located in downtown Memphis, TN. We're a tight-knit group of 40+ people dedicated to helping our B2B client base reach their goals through brand-infused marketing programs. We have provided a wide range of creative solutions to ensure our clients' success in the marketplace for more than 40 years. We offer a competitive compensation package and benefits. To apply, please submit a cover letter, resume, and salary requirements.

Oden is an Equal Opportunity Employer.

Oden Wins B2 Award

Oden recently won an Excellence Award in the Business Marketing Association’s (BMA) 2015 B2 Awards competition.

[May 12, 2015]

Oden Wins Four Davey Awards

Oden recently won four 2014 Davey Awards from the Academy of Interactive and Visual Arts.

[November 02, 2014]

Oden Wins Three W³ Awards

Oden recently won three 2014 W³ Awards from the Academy of Interactive and Visual Arts.

[October 08, 2014]

Toy robot in Oden office.

Blog & Articles

Don’t Read It. Scan It.

The days of reading top to bottom, left to right are over. In our daily routines, we consume increasing amounts of data on multiple devices. Breaking content into chunks is one way to improve understanding. [...]

Read This Article ›› Article Archive ››

Sometimes to reach a new audience, you need a new approach

At Oden, we share a long history with International Paper, and have had the opportunity to help brand managers market several different paper brands over the years. A while back IP called on us for a completely different taskhelp HR [...]

Read More ›› View Blog ››

March 28, 2014


By Eric Fonville, Ashley Livingston

Oden employee working on a design project.

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